SSAI from View TV is Server-side Ad insertion for linear TV broadcasting and Connected TV [CTV].
SSAI stands for Server-side Ad-insertion, a technology that allows advertisers to insert ads into video streams in a seamless and dynamic way. The system works by dynamically stitching the ads and the video content together on the server side, before delivering them to the viewer’s device as a single stream. This way, the ads appear as part of the video content, without any buffering or quality issues.
FAST Channels offer linear programming to connected devices, such as smart TVs, streaming boxes, and mobile phones. FAST Channels are similar to traditional TV channels, but they are delivered over the internet, without any subscription or login required. FAST Channels provide viewers with a variety of content genres, such as news, sports, entertainment, lifestyle, and more.
How does SSAI work on FAST Channels?
Inserting ads dynamically is an effective way to monetize FAST Channels, as it enables advertisers to reach a large and engaged audience with relevant and personalized ads. SSAI also ensures a smooth and consistent viewing experience for the viewers, as the ads are matched with the video quality and format of the FAST Channel.
What is the Future of TV?
SSAI also helps to avoid ad blockers, which are less effective against server-side inserted ads.
These platforms provide SSAI-enabled content to various FAST Channel distributors, such as Roku, Samsung TV Plus, Pluto TV, and more. They also offer tools and services to help content owners create and manage their own FAST Channels with DAI.
What is the View TV Solution?
View TV has the full monetization suite as part of View TV Cloud, an integrated SSAI/DAI soltuion supported by a broadcast-grade CDN (Content delivery network) to deliver any linear FAST Channel and supporting AVOD to any platform.
Check out View TV Cloud